Privacy Policy

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The purpose of’s Privacy Policy (“Privacy Policy”) is to inform you of how The website (collectively, the "Companies", the “website”) manages, collects, uses, processes and discloses your Personal Data, which is subject to the privacy principles set out in the general law intended to protect your privacy, as amended from time to time.




During our relationship with you, we may collect Personal Data from you.  Examples of the types of Personal Data we may collect includes your name, contact details, delivery addresses, email address, birthday, facial image, your shopping or browsing behaviours, voice recording (from customer service calls) and any other personally identifiable information that you have provided us in any form you may have submitted to us, or in the course of any other forms of interaction between you and us.  Where such information pertains to an identified individual - Personal Data may also include network and device data such as IP address and device or advertising identifiers and information we obtain using cookies or other tracking technologies.  We may also collect information about you from third-party sources and platforms (including data validation services, authentication service providers, social networking sites, online marketing and segmentation providers and ad targeting companies) to supplement the information we collect directly from you.  


If you provide us with Personal Data relating to a third-party by submitting such Personal Data to us, you represent to us that you have obtained the consent of the third-party to provide us with their Personal Data for the respective purposes.  



We collect Personal Data from you when:

  • You register an account on the Website or the Apps;

  • You use any of our related services, such as subscribing to our newsletter or product notifications;

  • You browse our products and services or otherwise interact with our Website and Apps;

  • You accept our cookies and other tracking technologies on your device;

  • You interact with our customer service team or other representatives, for example, via our webform, chat, emails, telephone calls, letters, or face-to-face meetings;

  • You interact with us on our Social Media, such as liking our posts, commenting on our posts, private messaging us on our Social Media;

  • You sign up to our affiliate marketing partner network;

  • You sign up to be a vendor selling to the website, including via the website Marketplace;

  • You purchase a gift card for redemption on the website;

  • You participate in our promotions and giveaways, initiatives or any request for additional Personal Data such as customer surveys;

  • We consult publicly available sources of information, or receive references or referrals from marketing and business partners, Related Companies, and third parties, for example, where they referred you to us to enjoy the benefits of a joint promotion or collaboration or to redeem a voucher you purchased through them;

  • Your authorised representative submits your Personal Data to us for any purpose reasonably authorised by you, for example if such representative is purchasing our product or service to be delivered to you or as a gift;

  • Our third-party analytics and other service providers, business or commercial partners provide your Personal Data to us, which was collected and processed by them and disclosed to us pursuant to their separate privacy policies; or

  • You voluntarily submit your Personal Data to us for any reason.

  • We do not directly collect your credit card details to process your payment or for customer service purposes.  Your credit card details are collected, processed and stored directly by our third-party payment processors pursuant to their terms of use and privacy policies.  None of your credit card details are permanently stored with us.  However, we may collect your bank account details to process refunds.



We may use and disclose your Personal Data for purposes necessary to provide you with our products as services, including to:

  • provide, maintain, protect and improve our technology, products and services, and monitor their effectiveness;

  • register and maintain your user account and to verify your identity or age;

  • process your order for our products or services, process or collect your payment for the order;

  • deliver or perform the products or services you purchased, including couriers calling or messaging you to obtain your delivery instructions;

  • facilitate you transacting via alternative payment methods;

  • process your returns or refunds in accordance with our Conditions and use;

  • provide you with supporting services and functions related to your user account, such as saved items in cart, wish-list, brand or product and browser notifications;

  • communicate with you in relation to (i) your queries, requests and feedback, (ii) material changes to our Website and Conditions and use, Privacy Policy or other Conditions and use, and (iii) matters relating to the operation of your account via the applicable or appropriate medium including email, SMS, or communicating with you at the telephone number you provide;

  • personalise and improve your customer experience when you visit the Website and the Apps, for example by prioritizing products and services appearing in your search results or feed, or in communications we send you;

  • monitor and enforce compliance with our Conditions and use, including dispute resolution;

  • to carry out administration, marketing, planning, account security, fraud detection and loss prevention activities, procurement, product and service development, quality control and research to improve the way we provide products and services to you;

  • comply with (i) internal risk controls, (ii) the terms of our access to payment processing, financial or banking services such as credit card disputes, fraud, billing errors, or (iii) any applicable law, regulation or regulator’s directive; and

  • ensure our Website function properly and to improve their performance, by carrying out activities such as debugging, statistical analyses for optimizing our Website and Apps.

  • (collectively, the "Purposes")


In addition, we may use and disclose your Personal Data for the following purposes, to:


  • send you marketing communications in relation to our sales, products, services, promotions or the Platforms;

  • send you marketing communications in relation to the sales, products, services or promotions of business partners, including promotional mail together with your order;

  • deliver ads that are related to our products and services that are targeted and personalized to your interests, attributes, preferences and experiences on the Platforms or other websites, apps or online platforms;

  • enable businesses to deliver ads which are related to their products and services which may be of interest to you;

  • provide you with any add-on or premium services;

  • invite you to our private customer events;

  • process your participation in our promotions and giveaways (including contacting you if you win, displaying your details online, publishing your name in relevant newspapers or disclosing details of winners to relevant authorities, if required by law), initiatives or any request for additional Personal Data such as customer surveys;

  • process your participation in our business partners’ loyalty or point redemption programs;

  • conduct market and customer research, analysis or tracking;

  • promote our products and services on our Platforms;

  • manage the administrative and business operations of the website and complying with internal policies and procedures;

  • improve your customer experience across all touch-points and training our customer experience team, such as by recording and monitoring phone calls;

  • any specific purpose in relation to a particular product or service, which we may separately notify you on the product or service page; and

  • as part of or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.

(collectively, the “Additional Purposes”)

  • We may also use or disclose your Personal Data for secondary purposes in accordance with Applicable Laws, or with your further consent.   

  • Finally, we may also collect information about you in an aggregated and anonymous basis - in order to conduct internal analysis of traffic patterns within our Website. This information is used by us to administer and improve our education and training products and services.


You may access or correct some Personal Data including your name, birthday, shipping and billing addresses by logging in to your user account on the Website or Apps under “Account > My Details” and clicking the “Edit” button under each relevant field.

For Personal Data that cannot be corrected by you by logging in to your user account on the Website or Apps, you may request to access and correct such Personal Data by submitting a written request to us via our Customer Service contact form.  We may need to request additional information from you to confirm your identity before providing the access or making corrections.

We will do our best to respond to Personal Data access and correction requests within 30 days.  Where we are unable to meet this timeline, we will update you with the soonest possible time within we can provide the information or make the correction.  Please note that certain types of Personal Data access and correction requests may be exempt under Applicable Laws, and we may charge you a reasonable fee for the handling and processing of your Personal Data access request, if permitted by Applicable Laws.


While the website makes reasonable efforts to provide our users with access to their Personal Data, there may be circumstances in which we are unable to provide such access, including but not limited to: where the information in question is legally privileged, would compromise the privacy or other legitimate rights of other persons, where the burden or expense of providing access would be disproportionate to the risks to your privacy, where the request is clearly excessive or unfounded, or where the information requested comprises proprietary business information.



If you have said we can, we’ll send you marketing messages by email or SMS, to keep you aware of what we’re up to and to help you see and find our products.


the website processes Personal Data in multiple countries.  We may transfer your Personal Data to recipients possibly located outside the country where you live.  If Personal Data is so transferred, we will comply with Applicable Laws in doing so.  This includes: (i) obtaining your consent, unless an exception exists under Applicable Laws or any other laws, and (ii) taking reasonable steps to ascertain whether the foreign recipient of the Personal Data is bound to comply with standards of protection that are at least comparable to the Applicable Laws.  Recipients of your Personal Data are likely to be located in Australia, New Zealand, United Kingdom, the Philippines, United States of America, Luxembourg, Germany, Japan, Singapore and other countries or jurisdictions depending on the nature of the services those recipients provide to us.



the website uses Cookies and Tracking Technologies (such as web beacons, local storage, or other identifiers on your device and browser settings) on this Website. Cookies are small text files that we may place on your device to store information in order to recognize you and your device each time you visit our Website or Apps.  We also use cookies and tracking technologies in order to enhance your online experience, including for preference settings, product offer selection, analytic, conversion attribution and fraud reduction. We use both session and persistent tracking cookies. Session cookies are temporary files that are deleted by your browser once you close it, while persistent cookies stay in a browser sub-folder until deleted.


Cookies and tracking technologies used on this website can be divided into four main categories:


Strictly Necessary - Required for the operation of our website.

Analytical or Performance - Allow us to recognise and count the number of visitors and to see how visitors move around our Website when using it.

Functionality - Helps us to recognise you when you return to our Website and allows personalisation.

Targeting - Records your visit to our Website, including pages and links used and allows targeted advertising.

the website also uses the services of third-party vendors, who may implement one or more persistent Cookies and Tracking Technologies. The collection, use, and disclosure of information, including Personal Data, collected by third party Cookies and Tracking Technologies are subject to the privacy and data protection policies of the third-party vendors and are not under our control.  These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party Cookies and Tracking Technologies are likely to be analytical or performance cookies or targeting cookies.


You can find out more information about some of the cookies we use, and the purpose for which we use them in the table here (please note these are non-exhaustive).


7: How do I manage Cookies and Tracking Technologies?


You can disable both first party and third party Cookies and Tracking Technologies being stored by activating the setting on your browser that allows you to refuse the setting of all or some Cookies and Tracking Technologies. However, please note that this may result in the loss of Website functionality, restrict your use of the Website or App, or disable some features.




As part of our efforts to ensure that we properly manage, protect and process your Personal Data, we will be reviewing our policies, procedures and processes from time to time.  In this regard, the website may update this Privacy Policy to ensure that it is consistent with industry trends and any changes in legal or regulatory requirements at our discretion.  

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